There are various strategies for firms to diversify or expand their business. Of the many, one is by means of a corporate merger. A merger occurs when two or more business entities decide on amalgamating their assets into a single entity. Every year, firms that are incapable of performing further business either sell out their business or merge with another strong opponent.
But when companies merge, various other things are also influenced through this decision. One of the many things that alter in a corporate merger is a logo. A logo design is an indispensable part of a corporation’s brand identity. This is the reason that when corporations unite, they need to alter their logos to reveal the same. Let us discuss some of the most famous corporate mergers that have occurred in the business industry:
One of Germany’s toughest financial organization, Commerzbank decided to merge its banking operations with another bank namely Dresdner Bank. The company used the name “Commerzbank” but also included a few elements of Dresdner Bank’s logo in their new identity.
Another famous merger took place in 1998 between Citicorp and Traverlers Group. Both these financial companies combined into a single unit called Citigroup, an American financial services company.
3. Regions-Union Planters:
Yet another famous merger in the financial industry was taken place between Regions Financial Corp and Union Planters Corp. The newly instituted conglomerate was named “Regions-Union Planters with an identity showcasing green color and three-leaf delta device.
ExxonMobil is a great example of corporate merger in the oil and gas sector. This oil-giant American oil and gas corporation was made in 1999 via unison between Exxon and Mobil.
5. Glaxo Smithkline:
Coming to the medical industry, we have a big example of Glaxo Smithkline. This medicinal company was created through a combination of two pharmaceutical companies GlaxoWellcome and SmithKline Beecham.
6. Century Link:
Century Link is the union involving two telecommunication corporations namely CenturyTel and Embarq. Its identity has infused aspects of both the companies.
7. J P Morgan Chase:
Most of us are familiar of J.P Morgan Chase. It was created in 2000 via a corporate merger between Chase Manhattan Corporation and J.P. Morgan & Co.
HBOS, short for Halifax Bank of Scotland, is a financial company based in UK. It is a entirely owned by Lloyds Banking Group. It was formed via a corporate merger between Halifax and the Bank of Scotland both belonging to the United Kingdom.